100% Natural. Repair and reverse skin damage due to environmental factors and aging. Rooibos of South Africa is one of the anti-oxidant rich ingredients in the world. Why do you need this serum? Your skin is constantly being bombarded by external and internal factors causing free radicals to develop in your skin. Free radicals are atoms that are unpaired which cause oxidation. This oxidation damages cells causing skin to loose its firmness, elasticity and smoothness. You know what that means. Anti-oxidants reverse and retard the effect of free radicals by offering one of their atoms to free radicals thus putting an end to their shopping spree. Anti-oxidants are stable and thus do not become free radicals themselves. Why is Rooibos Vitamin E Anti-oxidant Serum better than others on the market? Rooibos is an herb indigenous to South Africa. Although an herb, rooibos is made into a delicious tea having an earthy, vanilla like flavor. Research has shown that rooibos is one of the most anti-oxidant ingredients in the world, many times more potent than green tea. We've macerated rooibos tea in what is currently known to be the most oxidant resistant oil in the world, Namibian marula oil. Combined with a large dose of all natural vitamin E (most forms are synthetic), Rooibos Vitamin E Anti-Oxidant Serum is a powerful force against free radical scavengers. Use this serum daily and include more anti-oxidant rich foods in your diet to see skin that is firmer, smoother and glowing. What are the benefits of Rooibos Vitamin E Anti-oxidant Serum over a cream? Shea Terra Organics was the company that launched the original Rooibos Vitamin E cream almost a decade ago. With years of research and customer feedback we have come to conclude that our serums are more effective and gentler on the skin. Creams are great for the body. The added wax and water make the skin even moister. The issue with the face is that it is much more sensitive than the rest of the body. It clogs easy and can have an allergic reaction to ingredients even when the rest of the body doesn't. Creams must also contain preservatives so they don't go bad. Shea Terra Organics uses a very gentle preservative certified for organic products in many of our products, however, again, although not a problem for the rest of the body, preservatives often cause irritation to the face. Contains only: Namibian marula oil, certified organic rooibos tea, all natural vitamin e How to use: Massage several drops of oil into face daily. Shea Terra Advantage: 100% natural No mineral oil No perfume No peanut oil No clogging oils No preservatives